Stop Trying To Sell Product The Hard Way..


"Heres How You Can Quickly and Easily Profit From Your Customers Buying Habits... Without Spending A Fortune!"

How much is a good merchandising plan worth to your business? Suppose you could spend a few hours learning what motivates buyers, applying the techniques to your store, then watch your sales increase dramatically.


Imagine...a few simple changes to your existing displays could mean the difference between a sale, or a customer leaving your store without buying anything. Applying just a few proven techniques could increase your sales immediately.

Sound too good to be true? Well, it isn't if you have the right tools. Dollar for dollar, nothing provides a better return on investment than a good merchandising plan, and it doesn't matter what product or service you sell.


But Creating That Winning Merchandising

Plan Is The Hard Part...


It could take you years and cost you a small fortune to figure out just the right combinations that make some products sell - while others fall flat on their face. But instead of knocking yourself out trying to come up with just the right plan, you can now have an entire collection of hard-hitting, profit generating ideas for your store - announcing:


Impact Merchandising

CD Tutorial and Workbook


In just a few hours you can learn proven techniques with a simple-to-use tutorial.  In the comfort of your home or office, with a personal computer, you will learn what motivates today's shoppers.  Impact Merchandising is a tutorial designed to provide you and your staff with a solid understanding of what turns customers "ON" and "OFF" when it comes to the presentation of product.  It provides you with a solid platform from which compelling product presentations will develop.



Wow!  Impact merchandising really gave us a complete roadmap to efficient selling. Terry's approach did wonders for our sales and put us on track to increase our margins by as much as 50%!


Jeff Moore, Cradle To Crayons LLC



At Last! Every Merchandising Technique

You Need Is Available To You...


The tutorial was created by merchandising expert, Terry Elton.  As a Merchandising Consultant and author, Terry has spent 40 years honing his skills in all aspects of retailing, with special emphasis on the presentation and sale of product to the consumer.  Starting in department stores, Terry was a buyer and merchandising manager before being recruited by Hallmark Cards.  With Hallmark, Terry worked as a Merchandising Strategist-National Accounts for twenty-five years before retiring and forming his own company.


Terry is very active in the marketplace, working with stores who want to revamp and improve their function, image and presentation.  Major retailers all over the United States and Canada have used his knowledge of customer shopping tendencies and his solid merchandising skills.

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As my store consultant, Terry Elton was confident and trustworthy. His background in retail was an asset to our huge project!  He brainstormed with me in all areas of our business. Terry worked hard to learn a lot about our college store needs and customer habits.  He is a team player and allows you to be the best that you can be.


Since the January 2000 opening of our store, we've received wonderful comments about its presentation. Also, our staff has noticed that it is much easier to market our store because of the organized layout.  If I'm ever asked to open another store, Terry Elton will be at my side!


Mary Jo Gothard,  Director Clarke College Bookstore, Iowa



Which Of These Powerful Ideas Could You Use

To Increase Sales In Your Store?


·        Customer Shopping Tendencies - What they are and how that knowledge can improve sales.

·        The Six Key Presentation Principles - How, when and why to use them.

·        Fixturing - The types, their uses and what to look for as you plan your store or department.

·        Levels Of Signing - What they are and how the levels function.  Also, Signing Do's and Don'ts, complete with visual examples in the workbook.

·        Merchandising - The Care and Feeding of the Cube - Understanding the synergies at work in your store and presentation techniques.

·        Product Movement Action Plan - Impact Merchandising doesn't just is planned and orchestrated on a strict schedule.  Printed copies are included in the workbook.

·        Case Study - Step by step demonstration of how a store was converted using what they learned from the Impact Merchandising tutorial. Includes an explanation of the steps taken, before and after pictures to illustrate the changes, customer comments, and the resulting sales increases they are experiencing.



How Do You Use The Tutorial?


The Impact Merchandising tutorial is packaged on a CD for use on an IBM compatible computer.  The information is delivered in a slide show type presentation.  There are approximately 200+ slides, many with additional pictorial examples.


A companion workbook is included to reinforce ideas learned from the slide presentation.  A special section for trainers is included for presenting Impact Merchandising to groups.


Click Here To See Sample Slides From Tutorial

** Slides Are Shown In Reduced Size **


The tutorial is designed to function in three different situations:


·        Individual study course - anyone working in a retail environment.

·        Group study course - managers, employees, sales organizations.

·        Presentation for large gatherings - trade shows, seminars, association meetings. (A yearly license fee is required for public demonstration of the tutorial.)



Okay, So What's The Cost For This Incredible Resource?


Well, realize that this collection of merchandising ideas could easily sell for hundreds of dollars. In fact, if you asked a top consultant to spend time on-site to deliver this expertise, you'd be charged into the thousands.


With Impact Merchandising, you are getting a solid foundation for building increased sales through stronger presentations at a tiny fraction of the cost.

In fact, your total investment for the entire tutorial and accompanying workbook is just $97.00.  The money you'll earn as a result of these proven techniques can very easily pay you back hundreds (probably thousands) times your meager investment.




Your success in using Impact Merchandising is completely guaranteed. In fact, here's our 100% Better-Than-Risk-Free-Take-it-To-The-Bank Guarantee:


We personally guarantee that after using the tutorial, if you honestly believe that knowledge gained from the tutorial did not help you increase your sales then let us know and we'll issue you a prompt and courteous refund. No questions asked!


There is absolutely no risk, whatsoever on your part. The burden to deliver is entirely on us. If you don't produce increased results using these merchandising ideas then we're the loser, not you.


Look at it this way -- $97.00 is really a painless drop in the bucket compared to the money you may waste on ineffective merchandising this year. That's why...


You Really Can't Afford Not To Invest In

Impact Merchandising